96% of Consumers Indicate that Ease of Checkout and Payment are Important Factors When Choosing Where to Shop

According to BRP’s SPECIAL REPORT: The State of Store Technology, the store is still a major part of the customer journey with 79% of consumers indicating they frequently purchase merchandise in a store. With an increased focus on customer engagement and the convergence of physical and digital, the point of sale or commerce platform plays a critical role in shaping the customer shopping experience. The right technology foundation is essential to support the best in-store customer experience.

BRP’s SPECIAL REPORT: The State of Store Technology is based on findings from the BRP Consumer Study and the 2019 POS/Customer Engagement Survey and offers insights into the state of retailers’ current store technology and their future plans.


  • 96% indicate that ease of checkout and payment are important factors when choosing where to shop
  • More than 55% indicate that in-store technologies like self-checkout, product locator, inventory lookup, and endless aisle are important factors when choosing where to shop
  • 68% are likely to choose a store offering buy anywhere, ship anywhere services over one that doesn’t


  • 53% are focused on adding additional capabilities to existing POS and 48% plan to replace their POS within three years to improve the checkout experience
  • As retailers make decisions on new POS systems, 75% indicate they plan to have cloud-based solutions within three years
  • 94% plan to address holistic customer engagement with the implementation of a single unified commerce platform


Would you like our POS experts to evaluate your current POS technology and capabilities to identify any potential areas of opportunities to reduce costs, improve processes or make enhancements easier?


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